Beyond MDM: The 5 Stages of the Total Mobile Experience
It makes sense to peg Gen Yers and Millennials as the driving force behind the fundamental shift in how brands distribute messages and consumers receive them, but data tells a different story. The 2013 Q1 Research Report from the Donald W. Reynolds Journalism Institute (RUI) at the University of Missouri indicates Gen X members people between the ages of 35 and 44 have most readily embraced mobile devices as a vessel for news. Seventy-three percent check for updates on their smartphones. Marketers cannot ignore the fact that all demographics are turning to the web for updates, information and entertainment. Its not enough to share branded content intended for younger audiences on the web and reserve campaigns geared toward older age groups for traditional channels. Millennials are consuming news on the net via mobile devices, but so are their parents. Two-thirds of 18-to-24-year-olds and 64 percent of people between the ages of 55 and 64 browse headlines on their mobile devices. Even 35 percent of consumers 65 and older read news this way, the study found. Marketers might assume its difficult to reach these readers without first building a separate mobile platform, but it may only require strategic social media content .
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Gadgets and mobile devices from Samsung halted at the border
MFM guarantees that IT can have complete and secure control over which files are accessed, modified and deleted. In this way, companies can go beyond managing devices by directly managing the sensitive data being used on them. Whether a worker leaves a company or loses a device, MFM allows IT to remotely wipe the companys files. In short, MFM balances the need for easyto-use mobile file access for employees and IT departments need for enterprise-grade security and management. 3. Bridging the Old with the New The BYOD world started with MDM and functionality is expanding with MFM, but now that mobile is a native platform for employees, there are countless productivity apps that are meant for use on-the-go. When employees travel for work, its taken for granted that theyre going to bring personal devices on the trip and use them to check email, collaborate on projects and manage customer relationships. Take LinkedIn as an example. The professional social media network provides a free mobile app that allows users to enjoy all the functionality of the website, but with a mobile-friendly interface. And, when a user gets back to the office and logs onto LinkedIn from a desktop, the conversations and connections they started on the app can be continued from there.
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The largest mobile gadget makers in the world have all been tied up in dozens of patent infringement suits against one another. In this particular case, Samsung was deemed to have been infringing on two patents that belonged to Apple. These patents had to do with the headphones and the technology for the touch screens. When the final verdict was made in Apples favor, it meant mobile gadgets violating the patents had to stop coming into the country. This means that Samsung mobile gadgets that use the touch screen technology and the headphones that are involved in the patent violate can no longer be imported, distributed, or sold in the United States. This doesnt meant that all of the devices made by the company cannot be sold, but it does involve all of those found to be in violation of the patent. At the moment, it is not yet known exactly how many gadgets from Samsung will be affected by this ban. The orders, themselves, have been sent to the desk of President Obama in order to receive his review. If he does not choose to veto the bans, then they will be put into effect and Samsung will be out of luck.
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Mobile Device Share of Financial Transactions Vaulting Higher
To order presentation-ready copies for distribution to your colleagues, clients or customers, click the “Reprints” link at the top of any article. The research shows that mobile now claims 20% of all online financial transactions. That is up from 11% in 2012. In 2011, per iovation numbers, mobile amounted to just 2% of financial services transactions. Banks are aggressively innovating for their mobile apps right now, competing for market share and customer retention, said iovation Vice President Max Anhoury in a press statement. That rise in mobile market share has triggered significant, new security concerns, according to iovation. Said Anhoury in his statement: We found that financial institutions are not able to integrate security protocols as quickly as they would like since the ‘old’ security measures may not be well suited for the ‘new’ mobile world. This means that mobile transactions can be like the Wild West for fraudsters. In an interview, iovation CTO Scott Waddell elaborated that the mobile platform is proving cumbersome for fraudsters, but they nonetheless are increasingly focused on it. He indicated there is increased use of mobile devices to attempt to lure users into giving away their log in credentials to facilitate account takeovers. Waddell also said that up until now most financial institutions have not used mobile devices to improve account security in two-factor authentication, for instance. But, said Waddell, there is movement by financial institutions to attempt to harness mobile as a security tool.
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Industry Perspective: Why Mobile Devices Should Replace the Town Hall
Mobile devices may be the key we need to fight political apathy and bring the town hall to our fingertips. President Obama has taken to answering questions from the public using online and mobile platforms — he regularly holds Twitter town halls under the hashtag #AskObama, where he has answered questions on key topics like education, the economy, and health care. And in 2012, State Department Spokesperson Victoria Nuland took to answering questions selected from the U.S. Department of States 10 official Twitter feeds on key foreign policy issues. As it stands now, the use of mobile devices to answer questions is a quick way to reassure citizens some legislators are listening — but it doesnt really turn into results, and thats inexcusable during a time when all citizens finally have the tools to participate in their government. Unlike any other time in human history, smartphones now allow us to participate in government like we never have before — we can collect data, push people to view a website or news article, create Web content, crowdsource ideas, raise money, and engage in civic advocacy. But if we want mobile devices to truly succeed as a tool for fueling civic engagement, we need more than a social media forum for asking and answering questions — we need real data, real discussions, and a way for all citizens to participate, not just those whose questions happen to be selected. As it stands now, the digital town hall serves only as an outlet for leaders to provide calculated answers to carefully selected questions. Mobile town halls are being used largely as a safe, one-way street — not as a tool for hearing where citizens actually stand on key issues and policies.
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