Mobile device management spotlight
Mobile Premium, creates a virtual perimeter around a device sounding a loud alarm if someone attempts to take the device beyond a user-set distance. Anti-theft, along with mobile backup, addresses consumers primary concern of losing important content such as pictures, contacts, and even financial information when their mobile device is either lost or stolen. In a customer survey with more than 167,000 worldwide respondents, AVAST found that one in four smartphone users in the US has lost or had their device stolen at least once, costing an average of $3721 per person. AVAST found that not only are consumers lax in using anti-theft features to prevent losing their mobile device and the data on it but nearly 50% of US smartphone owners do not back up their content as well. More than half the people in the US own a smartphone and consumers are growing more concerned by the day about the security of the information on their mobile devices, said Vincent Steckler, Chief Executive Officer at AVAST. avast! Mobile Premium easily fills the rapidly growing need for on-the-go security and protection. Keeping Track of Device and Data avast! Mobile Premium includes the same antivirus and anti-malware protection as the free version, which was certified by independent testing organization AV-Test with top-level effectiveness (99.8%) and 100% in usability. The premier versions user interface has been further simplified for smooth and easy access to all new features. The solution includes two cornerstone apps: avast!
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Mobile Device Management Enterprise Software Market 2016 Forecasts in a New Reaserch Report at RnRMarketResearch.com
AdWords advertisers can simply take the Google search ads they already use, and then set bids to adjust for mobile devices. To increase bids for mobile devices, users can set a positive bid adjustment, such as +20%, and vice versa a bid adjustment of -10% reduces the bid by 10% for mobile devices. What is Mobile Marketing and Why Does it Matter? (So So Much!) Picture borrowed from siteproppc.com Its in Googles best interest to make mobile marketing easy for advertisers Google generates a hefty amount of revenue from mobile ads . Googles Enhanced Campaigns allow for advertisers to manage bids across devices, locations, and time with ease. Some advertisers may choose to bid higher for users on mobile devices who are within a certain range of their store, or may only want to bid on mobile devices during their stores open hours, and Enhanced Campaigns make that an easy possibility for advertisers. Google Mobile Ad Extensions Creating mobile search ads with Google also lets you take advantage of Googles nifty mobile ad extensions, which include features like: Mobile Site Links: Mobile site links make it easy for mobile users to jump to specific pages of your site without wandering around. Site links are especially useful in mobile marketing, as its much more convenient for users on mobile devices. What is Mobile Marketing and Why Does it Matter? (So So Much!) Click-to-Call Mobile Ad Extension: The click-to-call extension puts a call button directly beneath an ad. Clicking the button automatically generates a businesss phone number on a users mobile device.
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A large number of organizations are using mobile devices to improve the customer experience and to increase efficiency. Therefore, MDM solutions have become almost necessary for organizations to manage customer experience effectively and ensure that they reach the maximum level of customer satisfaction, as it is critical to sustain in the competitive environment. Further, the report states that one of such challenges is the emerging threat from open-source MDM solutions. Several enterprises especially in developing economies have low capital to invest in costly on-premise MDM or SaaS-based MDM enterprise software. Hence, such enterprises are adopting open-source MDM software, which manages their business operations with no capital investment. The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are SAP AG., Zenprise Inc., IBM Corp. and Boxtone Inc. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. Purchase a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=111550 .
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What is Mobile Marketing and Why Does it Matter? (So So Much!)
After you install and setup the software then you are prompted to create an account so you can login and manage your device from a web browser. After the software is setup on your phone, it remains active even if your Galaxy S4 is wiped and reset. Locate: With the software installed, login to your account to perform remote functions. After selecting to locate the device you will see it appear on a map view with the last location of your phone identified. Lock: To lock your phone remotely you select the lock option and then enter a lock message that will appear on your phone screen. You then enter a PIN and select to lock the phone. After confirmation, your phone will be remotely locked. Once you find it or it gets returned, you can then enter the PIN and unlock your phone. Delete: If a lock is not good enough, you can also choose to remotely wipe your device.
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Hands-on with LoJack for Mobile Devices (Gallery)
When it comes to smartphones, the BlackBerry is still king. But according to results from TechTargets 2011 Windows Purchasing Intentions Survey, both the Android and Apple iPhone have started to gain ground. Microsoft recently jumped on the smartphone bandwagon as well with the release of Windows Phone 7 , adding another competitor to the increasingly crowded mobile device playing field. Joining the “ARMs” race Microsoft began 2011 with a major move in the mobile device market. The company plans to build a more tablet-friendly Windows with ARM processor support, something CEO Steve Ballmer said will help put the OS on every type of device without compromise. But with an actual release not expected for two more years, some wonder whether the strategy is too little, too late. Results from the same TechTarget survey place the iPad in over 33% of business environments in 2011, with support for Hewlitt-Packard (HP), Lenovo and Dell tablets sprinkled in as well. Once again, Microsoft is looking to get in on the action by joining forces with ARM , a strategy designed to make Windows more comparable to Apples iOS in the tablet market. With so many mobile device options making their way into the enterprise, it all leads to a delicate balance between user freedom and IT policy. Many organizations are establishing detailed security policies to protect internal data and address key areas such as device deployment, configuration and maintenance. Others have turned to products like Microsofts System Center Mobile Device Manager , though uptake has been slowed as such software continues to mature. The challenges of securely and efficiently managing mobile devices should only increase, however, as more users bring them into the enterprise (whether the enterprise is ready for them or not).
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