Why Entrepreneurs Must Have a Mobile Marketing Strategy

Mobile device management spotlight

As a matter of fact, the number of mobile devices will surpass the global population in 2014 according to a new study by International Telecommunications Union. In the United States, Morgan Stanley Morgan Stanley researchers found that 91% of all Americans have their mobile device within reach 24 hours a day, seven days a week. Given the rapid growth of this industry, it should come as no surprise that I am a big advocate for using mobile technologies to grow business. Here are a few ways entrepreneurs can take advantage of the growing wave of mobile device usage: It’s important for entrepreneurs to have a mobile strategy. (Image via CrunchBase) Mobile Version of Website: Scaled down version of websites for handheld mobile devices ensure ease of navigation and use. Websites can be optimized for a variety of popular devices like iPads, iPhones, and Androids. Designed correctly, these mobile sites make the sale of goods and/or services available at the touch of a button. They also provide a simple way to get information across to prospective customers. Check out http://www.truckertools.com on your mobile device. Now, this is one of my companies so I might be a little biased but I really like the mobile format of this site. There is just the right amount of information, links to take you where you need to go to download the application, and several YouTube videos to explain some of the more complex points instead of writing everything out.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/patrickhull/2013/08/23/why-entrepreneurs-must-have-a-mobile-marketing-strategy/

Why Your Emails Need to Look Great on a Mobile Device

Download Now! The study found that fully 53 percent of viewers for Sonyliv.com contentwhich includes titles like Indian Idol Junior and Comedy Circus Ke Mahabali–were turning to mobile devices to watch video. Another 32 percent were viewing online, likely through desktops and laptops, while the remaining 15 percent turned to how to become an alpha male john alexander tablets, based on Sony LIV user data. The study further offered breakdown in terms of audiences, revealing that gender is a particularly unusual matter here. While video consumption in India is largely male-drivenroughly 71 percent of all video is male-consumed, and about 29 percent is taken up by the ladiessonyliv.com shakes that picture up considerably with only 53 percent of video consumed by males and the ladies stepping for 47 percent, or near parity. What’s more, the age breakdown is a bit unexpected as well, with 46 percent of viewers between 15 and 24 years old, 32 percent between 25 and 34, 17 percent between 35 and 44, and the rest coming in above that. Perhaps less surprising are the selected genres for videos online: comedies and daily dramas are seen more often online, with comedy, drama and thriller titles accounting for 78 percent of all total video viewed. Within that, 30 percent is comedy, 25 percent drama, and 23 percent thriller, not surprising given that roughly 94 percent of the content available at sonyliv.com falls into one of these three categories, with sections for horror and game shows remaining blank. It’s interesting, however, that the subgenres aren’t more skewed: Indians apparently love the thriller genre, watching it almost as much as drama despite having roughly half the content available. Perhaps most interesting was what the viewers were turning to for video choices; while 64 percent watched catch-up episodes of recent content, just over a third of viewers were turning to compressed versions of released shows known as Quickisodes. Sony Entertainment Network’s executive vice president ofnew media, business development and digital / syndication, Nitesh Kripalani, offered some remarks in commentary on the numbers revealed, saying At sonyliv.com, we are captivated with data and analytics and believe in leveraging the insights to drive a superior world class viewing experience.
For the original version including any supplementary images or video, visit http://www.tmcnet.com/topics/articles/2013/08/23/350664-video-mobile-devices-huge-india-says-sonylivcom-study.htm

avast! Mobile Premium Fights Back Against Phone Theft, While Securing Your Data

Another feature that prevents anyone from accessing a customers device is Password Check, which locks the device if the wrong password is entered three times in a row. With avast! Mobile Premium, Geofencing allows customers to define the radius of a location where they will be for a period of time. With Geofencing activated, if someone were to attempt to take the phone beyond the set perimeter, an alarm sounds, catching the would-be thief red-handed. App Locking empowers customers to set a password for chosen apps, as online shopping and banking via apps bears the risk of losing sensitive data when a users smartphone gets stolen. Moreover, avast! Mobile Securitys Ad Networks Detector informs customers of ad networks and tracking systems that target them with unwanted ads while collecting their information. avast! Mobile Backup: Customers can back up their personal data as a preemptive measure to avoid data loss.
For the original version including any supplementary images or video, visit http://finance.yahoo.com/news/avast-mobile-premium-fights-back-120000367.html

Video on Mobile Devices Huge in India, Says Sonyliv.com Study

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The new data also found that almost 80 percent of consumers are likely to reopen an email on a laptop or desktop after having originally opened it on a mobile device. So if you catch your subscribers on their smartphone first, theres a very good chance they will revisit your email later. This allows you to develop a deeper relationship with your customers and keeps your brand top-of-mind because theyre seeing your content multiple times. Becoming mobile friendly is easy Thats great, you may be saying to yourself. But youre still speaking lies, Jason. You just said making your email look great on a mobile device is easy. Actually, it is. But Ill let one of our resident mobile email experts and a man who knows better than I, mobile products manager Jim Garretson speak to that: The great thing about mobile emails is that shorter content and fewer calls to action actually perform better than complicated and dense messaging, says Jim . By simplifying email marketing campaigns, marketers can take an essential and effective step towards becoming mobile friendly. So there you have it. By simplifying your content and cutting down on messaging, you are creating an effective mobile email. This means less work for you and a better mobile experience for your subscribers.
For the original version including any supplementary images or video, visit http://smallbusiness.yahoo.com/advisor/why-emails-look-great-mobile-device-200047992.html

What is Mobile Marketing and Why Does it Matter? (So So Much!)

What is Mobile Marketing and Why Does it Matter? (So So Much!) image marketing for mobile

Absolute Software currently sells the service for just $29.99 for 1 year. This year of service covers the cost of the application, remote functionality (track, locate, secure), and theft recovery team services if your device is reported stolen. After you install and setup the software then you are prompted to create an account so you can login and manage your device from a web browser. After the software is setup on your phone, it remains active even if your Galaxy S4 is wiped and reset. Locate: With the software installed, login to your account to perform remote functions. After selecting to locate the device you will see it appear on a map view with the last location of your phone identified. Lock: To lock your phone remotely you select the lock option and then enter a lock message that will appear on your phone screen. You then enter a PIN and select to lock the phone. After confirmation, your phone will be remotely locked. Once you find it or it gets returned, you can then enter the PIN and unlock your phone.
For the original version including any supplementary images or video, visit http://www.zdnet.com/hands-on-with-lojack-for-mobile-devices-gallery-7000019728/

Hands-on with LoJack for Mobile Devices (Gallery)

With so many mobile device options making their way into the enterprise, it all leads to a delicate balance between user freedom and IT policy. Many organizations are establishing detailed security policies to protect internal data and address key areas such as device deployment, configuration and maintenance. Others have turned to products like Microsofts System Center Mobile Device Manager , though uptake has been slowed as such software continues to mature. The challenges of securely and efficiently managing mobile devices should only increase, however, as more users bring them into the enterprise (whether the enterprise is ready for them or not). “People want to be productive,” said James Ainslie , chief technology officer at SMMT Online (Pty) Ltd. in Johannesburg, South Africa. In today’s economic climate, people can’t afford to be separated from their information. An introduction to mobile device management in the enterprise No two mobile devices are alike, so how do you manage your groups mishmash of gadgets effectively? Microsoft MVP Brien M. Posey explores the challenges of mobile endpoint management and the best practices that can help sort out the mess. Making corporate apps mobile device-friendly Although many users would like their mobile devices to perform the same as their PCs, its usually not that simple. But while the need to run corporate apps on devices poses a challenge, there are some important steps organizations can take to help.
For the original version including any supplementary images or video, visit http://searchwindowsserver.techtarget.com/feature/Mobile-device-management-spotlight

Image representing iPhone as depicted in Crunc...

Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a users location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business. Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps. Mobile image ads: Image-based ads designed to appear on mobile devices. SMS: SMS marketing involves capturing a users phone number and sending them text offers. This is considered somewhat passe. Mobile Marketing: Google AdWords Enhanced Campaigns On July 12, Google rolled out Enhanced Campaigns for all AdWords users, integrating mobile advertising options with classic online AdWords advertising. Enhanced Campaigns allow advertisers to manage their AdWords bids across various devices in one single campaign, rather than make separate campaigns for mobile vs. desktop.
For the original version including any supplementary images or video, visit http://smallbusiness.yahoo.com/advisor/mobile-marketing-why-does-matter-much-160023666.html


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